In your journal post, consider the concept of interactive
participant and represented participant as identified
in the semiotic theory in Kress and Van Leeuwin Chapter 2 and its link to the
social context of literacy.
Based on our text Reading Images, The Grammar of Visual
Design written by Gunther Kress and Theo van Leeuwen, “there are two types of
participant involved in every semiotic act, interactive participants and
represented participants. The former are the participants in the act of
communication – the participants who speak and listen or write and read, make
images or view them, whereas the latter are the participants who constitute the
subject matter of the communication; that is the people, places and things (including
abstract things) represented in and by the speech or writing or image, the
participants about whom or which we are speaking or writing or producing
images” (Kress & van Leeuwn, 48).
Symbols are used in our everyday lives as a form of
communication. We are typically surrounded
by signs and symbols. After completing our reading, I took notice of places I
visited that day to really absorb just how many signs we know and recognize. This was an interesting read for me. I have always been aware of signs and symbols,
and their impact on everyday life, but I had never been aware that there was an
actual name for it. I wasn’t aware it
was an actual theory; and I had never heard of social semiotic theory of
multimodality.
I feel so many people learn visually so I can understand why
signs and symbols have such an impact on society. We see symbols in our
everyday lives when driving, traveling, searching for a restroom, or visiting a
park. Company logos also represent a type of sign or symbol we see and
recognize every day. As part of our
literacy, we need to incorporate symbols into other forms of literacy that we
encounter. Our text states that “it is
important to stress the essential interchangeability of visual and verbal
participants in diagrams, and, indeed, in many other visual genres. Although
the processes and structures in diagrams are always visual, the participants
which they relate to each other may be of different kinds: pictures,
naturalistic or schematic; abstract shapes, with or without verbal labels;
words, either enclosed or not enclosed in boxes or other shapes, letters; and
so on” (Kress & van Leeuwn, 57).
In addition to globally recognized signs, there are also the
signs that I have incorporated into my own job.
As I manage a project or develop a course, I have symbols that I use to
quickly alert me to where I am with the project tasks. I use an application called Microsoft Visio
often to manage larger projects. I use it to develop flow charts. In doing so, shapes are selected to represent
a certain action or step such as a process, decision, or delay. Even the arrows connecting the shapes have a
meaning – to show relationships. According
to out text, “the straight line, for instance, means what it literally is: ‘straight’.
The ‘straightness’ may then be used to carry any one of a vast range of
meanings compatible with that” (Kress & van Leeuwn, 56).
When employees login to our learning management system (LMS),
they are greeted by symbols telling them at a quick glance whether they have
completed a training requirement or are still in progress or enrolled. They can
also see a symbol for the type of training they are enrolling in. There are symbols
representing courses in the areas of sales, safety, technology, to name a few. Speaking of safety, our employees need to be
aware of all symbols (called pictograms) representing chemical hazards. These
pictograms represent dangers such as flammables, gasses, irritants, explosives
and other health hazards. These are in
place to keep employees safe from hazards and to prevent hazards. To see a list of these OSHA pictograms, you
can visit the OSHA website – they are helpful for everyone to know and recognize
(OSHA.gov) in their own day to day lives.
Resources
Kress, Gunther & van Leeuwen, Theo (2006). Reading
Images: The Grammar of Visual Design. New York: Routledge.
OSHA, https://www.osha.gov/Publications/HazComm_QuickCard_Pictogram.html